With the rise of social life and people's interest indoors and windowsQuality concerns, more and more consumers began to pursue high-end products. Because of this, a lot of doors and windows enterprises began to gradually into the high-end market. Now the doors and windows industry is entering the era of feudal lords vying for the throne.
In the face of increasingly discerning people and the rising market, high-end brand windows how to "live"? In the face of this problem, many organizations think some enterprises should strengthen the Public opinions are divergent., product innovation, while others think that the enterprise should keep pace with the times, in short, most of the public are set in a word. In this regard, the development of windows and doors manufacturers in 2017 is discussed.
In fact, in recent years, the move can see the doors and windows industry highly alert to changes in the market, and many small and medium enterprises according to the action, also find inspiration from, and constantly improve their own coping strategies, in 2017 the "stay in brand competition". Then, for door and window manufacturers, how to stay?
一、Enterprises still make product development in the first place
Ask him what so clear, as has the springhead. Similarly, the enterprise is evergreen, its essence lies in its excellent products. So whenever you want to, you should always put your product in the first place. Having said that, there are not many enterprises to do so. At present, due to the lack of standardized supervision, the market is somewhat chaotic, and many inferior commodities flow into the market, seriously damaging the interests of consumers and undermining the healthy business structure of the industry.
In fact, enterprises with these behaviors are no different from self destructive brands." Insiders said. And for the long-term sustainable development of enterprises, the industry said: "the first product, ready to talk about marketing, and then talk about channels."."
二、Brand "high-end", but not "arrogant cold.""
Of course, it's not enough to stay on the high end of the market with good products alone, because high-end people don't seem to care much about prices, and they're more interested in things beyond the material. However, looking at the "foreign brands", whether Apple or SIEMENS service neglect, the responsibility of decadent Tang showed that the "tall" brand seems to have a little arrogant cold ", this phenomenon It is often seen. in the furniture industry.
In some door and window stores, you can find that consumers complain about the arrogance of the phenomenon of business is very common. In this regard, one industry believes that "high-end brands are not just products, but products."." Any high-end brand that is superior to the customer may lose its supporters at any moment". In addition, high-end brands have a long history and legendary business stories, as well as a commendable corporate culture. These elements serve the tastes of consumers and are approachable rather than superior.
Brands need to "high-end", rather than "arrogant cold".
三、Doors and windows enterprises, combined with social trends, with the times
2016, customized home, smart home,energy conservationenvironmental protection,home, home electricity supplier……These words often appear in the media, and they also herald a new era of home. "Home industry usher in a wave of revolution, and keep pace with the times, to survive."." Experts say.
四、Focus on cooperation and sharing, not on your own
Throughout the decades of changes in China's reform and opening up, commercial society has entered the era of cooperation and sharing from its own time. Previously, businesses in order to grab the entrance, go hand in hand; now businesses in order to fight traffic, mutual help and win-win situation.
I used to pay attention to cooperation, but I didn't have such a strong sense. Now the company only do their own focus, the other to professional companies to complete, no longer fully assume, otherwise it is easy to lose their core competitiveness." Insiders said.
In general, as predicted by the authorities: 2017 is a year for doors and windows industry development opportunities, but also a crisis year. The high-end door and window enterprises in the development of this year is to choose to leave or to stay, and the social environment is closely related, but also with the enterprise's own development strategy closely linked.Aluminium alloyDoors and windows manufacturers to survive in the fierce market competition, we must know the current situation, know how to change.